I helped overhaul the look and feel of Newrez’s marketing material to align with their new brand positioning. An expanded (lighter, warmer) color palette and new photography treatments made the brand look more human. I partnered with an agency to develop a new icon and pattern library that was custom and ownable. I used all these new brand elements in a variety of seasonal and product-specific campaigns that each had their own look and feel while staying consistent with the new brand.